April 24, 2024
April 22, 2024
April 15, 2024
April 24, 2024
April 23, 2024
April 22, 2024
April 22, 2024
April 18, 2024
April 17, 2024
April 25, 2024
For a long time, optimizing webpages to rank for a single targeted keyword was a common SEO tactic. Marketers would carefully select a high-value keyword and optimize content and on-page elements to rank well for that term. However, this hyper-focused […]
April 18, 2024
The rise of AI content creation has been a game-changer – for better or worse. On the one hand, you have benefits like: Improved efficiency. Powerful content ideation. Rapid research. These efficiencies have allowed SEO programs to move faster and […]
April 2, 2024
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an […]
Content & SEO, Marketing Channels
April 16, 2024
Search Engine JournalToday’s Ask an SEO question comes from Ines, who asks: “Can we go over how/if keyword optimization will change (after the Helpful Content update)?” Great question, and one that gets asked a lot, especially when sites get penalized, remain stagnant, […]
April 16, 2024
Marketing DiveDespite fears of a recession and the challenges presented by ongoing inflation, revenue spent on digital advertising grew at a healthy pace in 2023, both overall and in many key areas, such as video and retail media, according to the […]
April 15, 2024
Search Engine JournalGoogle’s Danny Sullivan disputed the assertions made in a Reddit discussion that Google is showing a preference for Reddit in the search results. But a Redditor’s example proves that it’s possible for a Reddit post to rank in the top […]
Marketing Channels, Social Media Marketing
April 12, 2024
Search Engine LandTikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop […]
April 16, 2024
April 11, 2024
April 4, 2024
April 12, 2024
April 8, 2024
Copyright © 2024. All rights reserved
